Brief
Smartshop is a consumer app, allowing customers to create shopping
lists anywhere and shop from their mobile device in selected stores.
- Support a product team during production (lean sprints)
- Create wireframes and flow diagrams to describe journeys,
UI patterns and interaction - Ensure each iteration of the app is usable, accessible and shippable
- Facilitated lab & field testing sessions and ensure all findings
supported grooming the product backlog
Key Objectives
- Reduce the time a customer spends in a store shopping for groceries
- Allow users to register an account and create shopping lists in any
environment (planning their shop) - Reduce the support required in-store from colleagues on tills
and departments
The Core Team
Product owner, developers (app and services), UI designers, UX designer,
Q/A testers and a copywriter
Example Design Fragments
Screens for Android & iOS
Process & Outcomes
- Work closely with UI designers, product owners, a copywriter,
accessibility consultant and developers (tech leads).
Iterate the app using scrum, inline with the over-all vision for the product - Consult during sprint iterations and create scamps, sketches to support decisions
- Update flows as the product evolves
- Direct in-store customer testing sessions
Responsibilities
- Consult on all major usability decisions (problems)
- Ensure analytics (end points) are agreed to ensure post launch data can
support product iterations - Create wireframes (and scamps) when needed during sprint iterations
Duration
This project ran concurrently with other projects.
